This study explores consumer ethnocentrism (CET), distinguishing between Hard Ethnocentrism (HET) and Soft Ethnocentrism (SET), and their impact on Purchase Intentions (PIN), with gender as a moderating variable. Data from 372 Latin American native consumers were collected via an electronic...

Consumers choose products not only on the basis of the products' attributes but also to create and maintain a desired social identity. The preference for consuming products which allow for enhancing a social identity can be so strong that it alters consumers' perceptions of the products'...

We study the value of inventory integration (or pooling) for a firm selling a seasonal good over two periods: in the first period the firm charges a high price, and in the second period the firm charges a low price to clear remaining inventory. Consumers are rational and decide when to visit the...

Electric vehicle (EV) has been promoted in many countries as a way of green transportation. However, the EV adoption rate remains quite low. Besides the immature technology and high cost, the low adoption rate also attributed to the nature of vehicle as a durable product, which has slow as...

Rationale of the Study: The extensive writing on consumer of green newly focus by the marketers and markets. Even though consciousness environmental in Indian consumers is examined through the literature, their buying behavior towards products green is not so far implicit. Therefore, the present...

Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to promote brands. Celebrities are the most powerful information sources which have the ability to form or change consumer attitudes. The purpose of the present study is to...

In the present competitive climate, corporate image is acknowledged as having the potential to impact on customer loyalty towards a firm. With data collected from rural tourism companies and potential customers in the sector, this study aims to throw light on the scarce literature existing about...

Objective - The purpose of this study is to investigate which factors have a stronger influence on final purchase decisions from the perspective of the chemical market. The factors under consideration are customer satisfaction, commitment and cost fluctuations.Methodology/Technique - By...

This paper studies the impact of gender and religiosity on the attitudes towards business ethics of a sample of 437 Italian business students. Data were collected through a survey analysis in March-April 2013. We grouped our 18 items into four key areas of analysis and calculate an index that...

Objective - The intention of visitors of resort hotels is a highly studied topic. More specifically, the aim of the study is to analyse the intention of tourists to return to resort hotels in Indonesia.Methodology/Technique - An explanatory method was used with 388 visitors of resort hotels...