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Consumer-generated versus marketer-generated websites in consumer decision making
Bronner, Fred; Hoog, Robert de - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 231-248
Persistent link: https://www.econbiz.de/10003970884
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Social media and consumer choice
Bronner, Fred; Hoog, Robert de - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
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Conspicuous consumption and the rising importance of experiential purchases
Bronner, Fred; Hoog, Robert de - In: International journal of market research : JMRS ; the … 60 (2018) 1, pp. 88-103
Persistent link: https://www.econbiz.de/10011878099
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Comparing conspicuous consumption across different experiential products : culture and leisure
Bronner, Fred; Hoog, Robert de - In: International journal of market research 61 (2019) 4, pp. 430-446
Persistent link: https://www.econbiz.de/10012172317
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Conspicuous leisure : the social visibility of cultural experiences
Bronner, Fred; Hoog, Robert de - In: International journal of market research 63 (2021) 3, pp. 300-316
Persistent link: https://www.econbiz.de/10012521384
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Increasing family democracy and the implications for advertising
Bronner, Fred - In: International advertising and communication : current …, (pp. 301-318). 2006
Persistent link: https://www.econbiz.de/10003378134
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Increasing family democracy and the implications for advertising
Bronner, Fred - In: Advertising and communication : proceedings 4th …, (pp. 260-266). 2005
Persistent link: https://www.econbiz.de/10003353826
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Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde; Smit, Edith G.; Neijens, Peter C.; … - In: Journal of advertising research 56 (2016) 4, pp. 385-400
Persistent link: https://www.econbiz.de/10011628615