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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo; Augusto, Mário Gomes; Lisboa, … - In: Marketing intelligence & planning 33 (2015) 6, pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro - In: International journal of economics and business research 16 (2018) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
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Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro - In: Journal of business research : JBR 79 (2017), pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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The path to brand loyalty in the beer market
Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes; Godinho, Pedro; Torres, Pedro M. - In: Journal of retailing and consumer services 50 (2019), pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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The impact of trust and electronic word-of-mouth reviews on purchasing intention
Torres, Joana; Torres, Pedro M.; Augusto, Mário Gomes - In: International journal of entrepreneurship and small business 37 (2019) 1, pp. 136-151
Persistent link: https://www.econbiz.de/10012056955