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Konsumentenverhalten
Consumer behaviour
28
USA
13
United States
12
Brand
6
Brand image
6
Brand management
6
International marketing
6
Internationales Marketing
6
Markenartikel
6
Markenführung
6
Cultural identity
5
Einzelhandel
5
Kulturelle Identität
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Markenimage
5
Marketing theory
5
Retail trade
5
Brands
4
India
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marketingtheorie
4
Marktforschung
4
Product design
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Produktgestaltung
4
Aesthetics
3
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Customer satisfaction
3
Indien
3
Innovation
3
Kundenzufriedenheit
3
Marketing
3
National culture
3
Nationalkultur
3
New product development
3
Produktmanagement
3
Relationship marketing
3
Value creation
3
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Article in journal
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3
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3
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English
22
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Venkatesh, Alladi
13
Aggarwal, Praveen
7
Vaidyanathan, Rajiv
5
Chen, Steven
3
Akdevelioglu, Duygu
2
Chang, Hua
2
Deschenes, Jonathan
2
Joy, Annamma
2
Kim, Pielah
2
Stoel, Leslie
2
Basu, Amiya K.
1
Belk, Russell W.
1
Cha, Taihoon
1
Crockett, David
1
Cross, Samantha
1
Cross, Samantha N. N.
1
Dunkle, Debora
1
Gould, Stephen J.
1
Hansen, Sean
1
Hofacker, Charles
1
Khanwalkar, Seema
1
Kim, Chang Soo
1
Kim, Chang-soo
1
Kruse, Erik
1
Lawrence, Lynda
1
Mazumdar, Tridib
1
Meamber, Laurie
1
Naik, Prasad A.
1
Ruvalcaba, Cecilia
1
Shankar, Venkatesh
1
Sherry, John F.
1
Shih, Eric
1
Ziamou, Paschalina Lilia
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
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The journal of consumer marketing
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Foundations and trends in marketing : FTMKT
1
Interpretive consumer research : paradigms, methodologies & applications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Landmark dissertations in Women's Studies series
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Research in consumer behavior
1
Services marketing quarterly
1
The Routledge companion to digital consumption
1
The SAGE handbook of social media marketing
1
The journal of product & brand management
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ECONIS (ZBW)
22
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1
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22
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1
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
2
Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238356
Saved in:
3
Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
141
(
2022
),
pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
Saved in:
4
The significance of the women's movement to marketing : a lifestyle analysis
Venkatesh, Alladi
-
1985
Persistent link: https://www.econbiz.de/10013467921
Saved in:
5
Using brand alliances with artists to expand retail brand personality
Kim, Pielah
;
Vaidyanathan, Rajiv
;
Chang, Hua
;
Stoel, Leslie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 424-433
Persistent link: https://www.econbiz.de/10011815595
Saved in:
6
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
7
Preference-inconsistent information and cognitive discomfort : a cross-cultural investigation
Aggarwal, Praveen
;
Kim, Chang-soo
;
Cha, Taihoon
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 392-399
Persistent link: https://www.econbiz.de/10009788877
Saved in:
8
Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen
;
Basu, Amiya K.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
Saved in:
9
Decision delegation : a conceptualization and empirical investigation
Aggarwal, Praveen
;
Mazumdar, Tridib
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10003735798
Saved in:
10
The customer is king : culture-based unintended consequences of modern marketing
Kim, Chang Soo
;
Aggarwal, Praveen
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 193-201
Persistent link: https://www.econbiz.de/10011523185
Saved in:
1
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