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Customer Experience Management...
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Konsumentenverhalten
Consumer behaviour
131
Einzelhandel
66
Retail trade
65
OECD countries
45
OECD-Staaten
45
Beziehungsmarketing
41
Relationship marketing
41
Marketing
38
Theorie
36
Theory
36
Finanzpolitik
31
Fiscal policy
31
USA
31
United States
31
Marketingmanagement
29
Marketing management
28
Advertising
22
Werbung
21
Artificial intelligence
19
Fiscal consolidation
18
Haushaltskonsolidierung
18
Internet marketing
18
Künstliche Intelligenz
18
Ladengestaltung
18
Online-Marketing
18
Store design
18
Customer satisfaction
17
Kundenzufriedenheit
17
Sales promotion
17
Welt
17
World
17
Dienstleistungsqualität
16
Preismanagement
16
Pricing strategy
16
Service quality
16
Advertising effects
15
Perception
15
Verkaufsförderung
15
Wahrnehmung
15
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Undetermined
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Free
15
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Article
109
Book / Working Paper
20
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Article in journal
101
Aufsatz in Zeitschrift
101
Aufsatz im Buch
11
Book section
11
Arbeitspapier
3
Aufsatzsammlung
3
Collection of articles of several authors
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Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Working Paper
3
Amtsdruckschrift
1
Government document
1
Konferenzschrift
1
Lehrbuch
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1
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English
129
Author
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Grewal, Dhruv
85
Roggeveen, Anne L.
31
Raghubir, Priya
19
Goodstein, Ronald Charles
12
Nordfält, Jens
12
Puccinelli, Nancy M.
10
Stewart, David W.
10
Wetzels, Martin
8
Ahlbom, Carl-Philip
6
Motyka, Scott
6
Guha, Abhijit
5
Milberg, Sandra J.
5
Ruyter, Ko de
5
Biswas, Abhijit
4
Blut, Markus
4
Epstein, Leonardo D.
4
Herhausen, Dennis
4
Ma, Yu
4
Noble, Stephanie M.
4
Price, Robert
4
Ailawadi, Kusum L.
3
André, Christophe
3
Beitelspacher, Lauren Skinner
3
Carlson, Jamie
3
Dutta, Sujay
3
Girouard, Nathalie
3
Gudergan, Siegfried
3
Ludwig, Stephan
3
Martin, Ingrid
3
Monroe, Kent B.
3
Rahman, Syed Mahmudur
3
Roggeveen, Anne
3
Schweiger, Elisa B.
3
Sinn, Francisca
3
Agrawal, Nidhi
2
Aguirre, Elizabeth
2
Biswas, Dipayan
2
Bluvstein, Shirley
2
Catte, Pietro
2
Compeau, Larry D.
2
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American Marketing Association
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
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Journal of retailing
22
Journal of business research : JBR
10
Journal of the Academy of Marketing Science
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of marketing research
6
MSI reports : working paper series
4
Psychology & marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Marketing letters : a journal of research in marketing
3
Foundations and trends in marketing : FTMKT
2
Journal of marketing research : JMR
2
Review of marketing research
2
Shopper marketing and the role of in-store marketing
2
The journal of consumer marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Consumer psychology review
1
Customer relationship management in electronic markets
1
Emerald insight
1
European journal of marketing : EJM
1
Family business review : publ. on behalf of the Family Firm Institute
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of consumer psychology
1
Handbook of research on customer engagement
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of Consumer Marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of public policy & marketing
1
Journal of service management
1
Journal of service research
1
Marketing theory and applications
1
OECD Economics Department Working Papers
1
Palgrave Studies in Marketing, Organizations and Society
1
Progress in economics research
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
129
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1
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis
Grewal, Dhruv
;
Motyka, Scott
;
Puccinelli, Nancy M.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 91-139
Persistent link: https://www.econbiz.de/10009007360
Saved in:
4
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
5
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
6
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
7
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
8
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.
;
Motyka, Scott
;
Grewal, Dhruv
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
Saved in:
9
Improving th effect of guarantees : the role of a retailer's reputation
Roggeveen, Anne L.
;
Goodstein, Ronald Charles
;
Grewal, Dhruv
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10010359954
Saved in:
10
Visual perception : an overview
Raghubir, Priya
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 201-217)
.
2010
Persistent link: https://www.econbiz.de/10003933287
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