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Information technology and marketing research : implications for marketing activities

Lehtinen, Uolevi; Välikangas, Liisa - In: The ESOMAR Marketing Research Congress 40 (1987) 2, pp. 57-78

Persistent link: https://www.econbiz.de/10003616956

How successful would a phone-pillow be : using dual process theory to predict the success of hybrids involving dissimilar products

Gibbert, Michael; Mazursky, David - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 652-660

Persistent link: https://www.econbiz.de/10003936191

A dual-process model of brand extension : taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation

Estes, Zachary; Gibbert, Michael; Guest, Duncan; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 86-101

Persistent link: https://www.econbiz.de/10009548897

The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness

Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204

Persistent link: https://www.econbiz.de/10011902927

You designed that yourself for me? : vicarious pride in customized gift exchange

Pizzetti, Marta; Acuti, Diletta; Soscia, Isabella; … - In: Psychology & marketing 41 (2024) 10, pp. 2170-2180

Persistent link: https://www.econbiz.de/10015133710

Competence-based value framing for business-to-business customers

Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 343-377). 2008

This paper shows how business suppliers set up processes allowing the translation of their competencies into value for the customers. As such, this paper seeks to complement the dominant view in which competencies are seen mainly as valuable for the firm owning the competencies but not for that...

Persistent link: https://www.econbiz.de/10015383378

I do not want to trust you, but I do : on the relationship between trust intent, trusting behavior, and time pressure

Gazdag, Brooke Ann; Haude, Marie; Högl, Martin; … - In: Journal of business and psychology 34 (2019) 5, pp. 731-743

Persistent link: https://www.econbiz.de/10012117584