//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer-based brand equity an...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
27
Pricing strategy
9
Preismanagement
7
Brand image
6
Markenimage
6
Australia
5
Experiment
5
Pay-what-you-want
5
Price consciousness
5
Regulatory focus
5
Social desirability
5
Willingness to pay
5
Australien
4
Internal reference price
4
PWYW
4
Personality psychology
4
Persönlichkeitspsychologie
4
Pricing
4
Zahlungsbereitschaftsanalyse
4
Advertising effects
3
Attitude
3
Beziehungsmarketing
3
Brand management
3
Combined pricing
3
Consumer based brand equity
3
Designation of origin
3
Herkunftsbezeichnung
3
Intention
3
Markenführung
3
Need for uniqueness
3
Partitioned pricing
3
Perception
3
Preis
3
Price
3
Purchase intention
3
Relationship marketing
3
Self-congruity
3
Social Web
3
Social web
3
more ...
less ...
Online availability
All
Undetermined
19
Free
1
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Language
All
English
26
Author
All
Roy, Rajat
26
Rabbanee, Fazlul K.
7
Naidoo, Vik
5
Sharma, Piyush
5
Das, Gopal
3
Roy, Sanjit
3
Lee, Wai Jin
2
Phau, Ian
2
Soutar, Geoffrey N.
2
Awad, Diana
1
Balaji, M. S.
1
Chatterjee, Subimal
1
Chau, Ryan
1
Chieng, Fayrene
1
Chu, Wujin
1
Eisend, Martin
1
Fujita, Momoko
1
Harrigan, Paul
1
Ishii, Hiroaki
1
Kingshott, Russel PJ
1
Lassar, Walfried M.
1
Lee, Juyon
1
Malshe, Ashwin Vinod
1
Mehrotra, Vishal
1
Ng, Sharon
1
Park, Jaewoo
1
Sobh, Rana
1
Som, Anirban
1
Togawa, Taku
1
more ...
less ...
Published in...
All
Journal of business research : JBR
10
European journal of marketing : EJM
3
Marketing intelligence & planning
3
European journal of marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based brand equity and status-seeking motivation for a global versus local brand
Roy, Rajat
;
Chau, Ryan
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 270-284
Persistent link: https://www.econbiz.de/10009269542
Saved in:
2
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
Saved in:
3
The role of regulatory fit on the attraction effect
Chatterjee, Subimal
;
Roy, Rajat
;
Malshe, Ashwin Vinod
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 473-481
Persistent link: https://www.econbiz.de/10009384866
Saved in:
4
Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat
;
Ng, Sharon
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
Saved in:
5
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
6
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
7
An insight into pay-what-you-want pricing
Roy, Rajat
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
Saved in:
8
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
9
Antecedents and consequences of self-congruity
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
Saved in:
10
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->