Narrow search
Showing 1 - 10 of 12
Cover Image
Correcting the t statistic for measurement error
Durvasula, Srinivas; Sharma, Subhash; Carter, Kealy - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 671-682
Persistent link: https://www.econbiz.de/10009579981
Cover Image
Understanding Generation Y consumers : an application of vanity scale to examine cross-national and gender differences
Durvasula, Srinivas - In: Marketing in the new global order : challenges and …, (pp. 463-467). 2007
Persistent link: https://www.econbiz.de/10003736510
Cover Image
A comparison of confirmatory factor analysis and Rasch analysis in assessing metric equivalence of measurement scales in cross-national research
Durvasula, Srinivas; Jansen, Paul - 1995
Persistent link: https://www.econbiz.de/10000915457
Cover Image
A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas; Akhter, Syed H.; Bamossy, Gary J. - 1996
Persistent link: https://www.econbiz.de/10000930027
Cover Image
Money, money, money : how do attitudes toward money impact vanity and materialism? ; the case of young Chinese consumers
Durvasula, Srinivas; Lysonski, Steven - In: The journal of consumer marketing 27 (2010) 2/3, pp. 169-179
Persistent link: https://www.econbiz.de/10003987447
Cover Image
How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas; Lysonski, Steven - In: Journal of international consumer marketing 21 (2009) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
Cover Image
Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
Cover Image
Consumer decision making styles in retailing : evolution of mindsets and psychological impacts
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10009722347
Cover Image
Evidence of a secular trend in attitudes towards the macro marketing environment in India : pre and post economic liberalization
Lysonski, Steven; Durvasula, Srinivas; Madhavi, A. D. - In: The journal of consumer marketing 29 (2012) 7, pp. 532-544
Persistent link: https://www.econbiz.de/10009681480
Cover Image
Diagnosing service quality in retailing : the case of Singapore
Durvasula, Srinivas; Lysonski, Steven - In: Journal for international business and entrepreneurship … 5 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10008688747