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Konsumentenverhalten
HD Industries. Land use. Labor
648
HC Economic History and Conditions
434
HB Economic Theory
96
HF Commerce
81
Management. Industrial Management
68
HG Finance
67
Motion pictures
56
motion pictures
34
Filmwirtschaft
32
Film industry
30
H Social Sciences
26
Film
25
H Social Sciences (General)
24
QA Mathematics
23
GE Environmental Sciences
21
HJ Public Finance
20
United States
18
Social aspects
16
T Technology (General)
16
USA
16
DS Asia
13
HT Communities. Classes. Races
13
Kino
13
Movie theatre
13
G Geography (General)
12
HN Social history and conditions. Social problems. Social reform
12
L Education (General)
12
Consumer behaviour
11
HQ The family. Marriage. Woman
11
JZ International relations
10
Theorie
10
Theory
10
DA Great Britain
9
History
9
DK Russia. Soviet Union. Former Soviet Republics
8
HE Transportation and Communications
8
D204 Modern History
6
HA Statistics
6
HM Sociology
6
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1
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10
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Graue Literatur
1
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1
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1
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English
11
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Hennig-Thurau, Thorsten
2
Kupfer, Ann-Kristin
2
Bendle, Neil T.
1
Bohnenkamp, Björn
1
Bruce, Norris I.
1
Chintagunta, Pradeep K.
1
De Roos, Nicolas
1
Franses, Philip Hans
1
Gkritzali, Alkmini
1
Gopinath, Shyam
1
Große, Sebastian
1
Kim, Ho
1
King, Amanda S.
1
King, John T.
1
Lampel, Joseph
1
Lu, Shijie
1
Mathys, Juliane
1
McKenzie, Jordi
1
Reksulak, Michael
1
Roschk, Holger
1
Schauerte, Ricarda
1
Stuppy, Anika
1
Venkataraman, Sriram
1
Wang, Xin
1
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1
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Journal of cultural economics
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
11
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1
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
2
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
3
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
4
Cheap Tuesdays and the demand for cinema
De Roos, Nicolas
;
McKenzie, Jordi
- In:
International journal of industrial organization
33
(
2014
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010462776
Saved in:
5
Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini
;
Lampel, Joseph
;
Wiertz, Caroline
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
Saved in:
6
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
Saved in:
7
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
8
Signaling for access to high-demand markets : evidence from the US motion picture industry
King, Amanda S.
;
King, John T.
;
Reksulak, Michael
- In:
Journal of cultural economics
41
(
2017
)
4
,
pp. 441-465
Persistent link: https://www.econbiz.de/10011796170
Saved in:
9
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
10
Essays on product quality
Stuppy, Anika
-
2018
Persistent link: https://www.econbiz.de/10012146301
Saved in:
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