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Understanding the effectiveness of online digital music sampling : an exploratory study
Tu, Yanbin; Lu, Min - In: International journal of internet marketing and … 5 (2009) 3, pp. 166-193
Persistent link: https://www.econbiz.de/10003877202
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A study of software product sampling
Tu, Yanbin; Lu, Min; Tung, Y. Alex - In: International journal of technology marketing : IJTMkt 7 (2012) 3, pp. 306-323
Persistent link: https://www.econbiz.de/10009576389
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After auction's complete : what will buyers do next? : a case study of feedback rating at eBay
Chen, Lei; Lu, Min; Tu, Yanbin - In: International journal of e-business research : an … 13 (2017) 3, pp. 39-56
Persistent link: https://www.econbiz.de/10011729765
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Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior
Ke, Dan; Zhang, Heci; Yu, Ning; Tu, Yanbin - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 405-437
Persistent link: https://www.econbiz.de/10012616912
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A study of opinion leaders in green consumption in Taiwan using the theory of reasoned action (TRA)
Chen, Chih Ping; Tu, Yanbin; Tung, Y. Alex - In: International journal of sustainable economies … 9 (2020) 3, pp. 33-50
Persistent link: https://www.econbiz.de/10012657001