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Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products

Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126

Persistent link: https://www.econbiz.de/10010250059

Understanding effect sizes in consumer psychology

Dias, Rodrigo S.; Spiller, Stephen; Fitzsimons, Gavan J. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 367-374

Persistent link: https://www.econbiz.de/10014334011

Consumer inertia, firm growth and industry dynamics

Fishman, Arthur; Rob, Rafael - In: Journal of economic theory 109 (2003) 1, pp. 24-38

Persistent link: https://www.econbiz.de/10001759569

Consumer Inertia, Firm Growth and Industry Dynamics

Fishman, Arthur; Rob, Rafael - 2015

We develop a model of firm size, based on the hypothesis that consumers are "locked in" because of search costs, with firms they have patronized in the past. As a consequence, older firms have a larger clientele and are able to extract higher profits. The equilibrium of this model yields: (i) A...

Persistent link: https://www.econbiz.de/10014107290

Retail sample boxes : counteracting the adverse effect of accelerated learning via future credit

Yazdani, Alireza; Çil, Eren B.; Pangburn, Michael - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1643-1659

Persistent link: https://www.econbiz.de/10014383221

Validating bluetooth logging as metric for shopper behaviour studies

Phua, Peilin; Page, Bill; Bogomolova, Svetlana - In: Journal of retailing and consumer services 22 (2015), pp. 158-163

Persistent link: https://www.econbiz.de/10010468485

An assessment of when, where and under what conditions in-store sampling is most effective

Chandukala, Sandeep R.; Dotson, Jeffrey P.; Liu, Qing - In: Journal of retailing 93 (2017) 4, pp. 493-506

Persistent link: https://www.econbiz.de/10011790715

Liar, liar, my size is higher : how retailer context influences labeled size believability and consumer responses to vanity sizing

Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 34 (2017), pp. 185-192

Persistent link: https://www.econbiz.de/10011629050

The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment

Cao, Lanlan; Liu, Xin; Cao, Wenbin - In: Journal of retailing 94 (2018) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10011958207

Stores and consumers : two perspectives on food purchasing

Holmberg, Carina - 1996

Persistent link: https://www.econbiz.de/10000933104