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Konsumentenverhalten
Consumer behaviour
7
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Lindsey-Mullikin, Joan
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Krishnan, R.
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ECONIS (ZBW)
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Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
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2
An analysis of consumer reactions to green strategies
Borin, Norm
;
Lindsey-Mullikin, Joan
;
Krishnan, R.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009745813
Saved in:
3
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
4
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
Saved in:
5
Companion shoppers and the consumer shopping experience
Lindsey-Mullikin, Joan
;
Munger, Jeanne Lauren
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10009012723
Saved in:
6
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
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