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An asymmetric configural model approach for understanding complainer emotions and loyalty

Kasnakoglu, Berna Tari; Yılmaz, Çengiz; Varnali, Kaan - In: Journal of business research : JBR 69 (2016) 9, pp. 3659-3672

Persistent link: https://www.econbiz.de/10011515218

Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge

Yılmaz, Çengiz; Telci, E. Eser; Bodur, Muzaffer; … - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 889-914

Persistent link: https://www.econbiz.de/10009426408

Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty

Alan, Alev Kocak; Kabadayi, Ebru Tumer; Yılmaz, Çengiz - In: Service business 10 (2016) 4, pp. 715-735

Persistent link: https://www.econbiz.de/10011722421

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

Antecedents of private-label brand purchase intention : an experimental analysis

İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449

Persistent link: https://www.econbiz.de/10013361582

SMS advertising : how message relevance is linkes to the attitude toward the brand

Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351

Persistent link: https://www.econbiz.de/10010423019

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

Understanding customer journey from the lenses of complexity theory

Varnali, Kaan - In: The service industries journal 39 (2019) 11/12, pp. 820-835

Persistent link: https://www.econbiz.de/10012205857

An acceptance model for sports technologies : the effects of sports motivation, sports type and context-aware characteristics

Oc, Yusuf; Toker, Aysegul - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 785-803

Persistent link: https://www.econbiz.de/10013370493

Adoption of Really New Products : Retro Appearance and the Bandwagon Effect

Gumus, Burcu - 2018

The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products. By integrating the retro appearance and bandwagon perspectives, we aim to contribute to the understanding of adoption of really new products....

Persistent link: https://www.econbiz.de/10012912601