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Konsumentenverhalten
Consumer behaviour
24
Mexico
12
Mexiko
10
Brand management
6
Markenführung
6
Brand
5
Brand image
5
Innovation
5
Markenartikel
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Counterfeits
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2
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2
Kognition
2
Market research
2
Marktforschung
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Neuromarketing
2
Product counterfeiting
2
Produktpiraterie
2
Relationships
2
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Article
18
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Article in journal
15
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15
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3
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English
22
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Castaño, Raquel
21
Reimann, Martin
5
Quintanilla, Claudia
4
Felix, Reto
3
Kacker, Manish
3
Sujan, Harish
3
Sujan, Mita
3
Centeno, Edgar
2
González, Eva M.
2
Perez, María Eugenia
2
Rajagopal
2
Ayala Gaytán, Edgardo Arturo
1
Bechara, Antoine
1
Carete, Lorena
1
Carrete, Lorena
1
Carrete-Lucero, Lorena de la Paz
1
Cárdenas, Diana
1
Do, Sydni Fomas
1
Flores, David
1
González, Eva
1
Gretz, Richard T.
1
Lopez, Alberto
1
Lozano, Gerardo
1
Marin, Alex
1
Martinez, Israel
1
Martinez, Josefina
1
Martinez, Raúl
1
Morales, Ricardo
1
Morton, Flor
1
Parra, Isabella A.
1
Perez, Maria Eugenia
1
Reyes, Adán
1
Rios, Sandra
1
Treviño, Teresa
1
Zaichkowsky, Judith Lynne
1
Zavala, Alba María
1
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IGI Global
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International journal of business competition and growth : IJBCG
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Cracking the code : leveraging consumer psychology to drive profitability
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of marketing theory and practice
1
Journal of the Association for Consumer Research : JACR
1
Mexican business culture : essays on tradition, ethics, entrepreneurship and commerce and the state
1
Premier reference source
1
The Oxford handbook of management in emerging markets
1
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ECONIS (ZBW)
22
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1
Online shopping in Mexico : exploring the promising and challenging panorama
Treviño, Teresa
;
Morton, Flor
- In:
Mexican business culture : essays on tradition, ethics, …
,
(pp. 166-182)
.
2016
Persistent link: https://www.econbiz.de/10011479848
Saved in:
2
Preparing for the adoption of the new arrival
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
Saved in:
3
Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
Persistent link: https://www.econbiz.de/10009349519
Saved in:
4
Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel
;
Lozano, Gerardo
;
Martinez, Raúl
; …
- In:
International journal of business competition and …
2
(
2012
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009427478
Saved in:
5
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena
;
Castaño, Raquel
;
Felix, Reto
;
Centeno, …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Saved in:
6
Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
7
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
8
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
9
Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico
Castaño, Raquel
;
Parra, Isabella A.
;
Zavala, Alba María
- In:
International journal of business competition and …
1
(
2011
)
4
,
pp. 332-345
Persistent link: https://www.econbiz.de/10009160976
Saved in:
10
Wine consumption in new and expert consumers : the case of Mexico
Castaño, Raquel
;
Martinez, Josefina
;
Morales, Ricardo
- In:
International journal of leisure and tourism marketing …
4
(
2014/15
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10010498878
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