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What is cool? : operationalizi...
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Runyan, Rodney C.
6
Jones, Robert Paul
3
Noh, Mijeong
3
Mosier, Jon
2
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Grewal, Dhruv
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International journal of retail & distribution management
3
Journal of fashion marketing and management
2
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1
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1
The international review of retail, distribution and consumer research
1
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1
Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Noh, Mijeong
;
Runyan, Rodney
;
Mosier, Jon
- In:
International journal of retail & distribution management
42
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010380627
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2
What is cool? : operationalizing the construct in an apparel context
Runyan, Rodney C.
;
Noh, Mijeong
;
Mosier, Jon
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 322-340
Persistent link: https://www.econbiz.de/10010184339
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3
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-Suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10008654373
Saved in:
4
Retailing in a connected world
Grewal, Dhruv
;
Roggeveen, Anne
;
Runyan, Rodney C.
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 263-270
Persistent link: https://www.econbiz.de/10009761885
Saved in:
5
Sports celebrity endorsements in retail products advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
Saved in:
6
Exploring the impact of shopper ethnicity through the path-to-purchase framework
Jones, Robert Paul
;
Camp, Kerri M.
;
Runyan, Rodney C.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 152-162
Persistent link: https://www.econbiz.de/10011929929
Saved in:
7
Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
International journal of retail & distribution management
44
(
2016
)
8
,
pp. 776-798
Persistent link: https://www.econbiz.de/10011615480
Saved in:
8
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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