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Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
; …
- In:
Journal of service management
27
(
2016
)
3
,
pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
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Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework
Perez-Vega, Rodrigo
;
Kaartemo, Valtteri
;
Lages, Cristiana R.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 902-910
Persistent link: https://www.econbiz.de/10012509761
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