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Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of product & brand management
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ECONIS (ZBW)
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Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
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Customers' relational models as determinants of customer engagement value
Kaltcheva, Velitchka D.
;
Patino, Anthony
;
Laric, Michael V.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
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