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An appraisal of behavioral pri...
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Konsumentenverhalten
Consumer behaviour
38
Pricing strategy
25
Preismanagement
24
Theorie
15
Theory
15
Preis
13
Perception
10
Price
9
Marketing
7
Sales promotion
7
Verkaufsförderung
7
Wahrnehmung
7
Gerechtigkeit
6
Justice
6
Business Administration
5
Preispolitik
5
Preistheorie
5
Price theory
5
Customer satisfaction
4
Experiment
4
Kaufentscheidung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Preisgestaltung
4
Purchase decision
4
Verbraucher
4
Vereinigte Staaten
4
Bibliometrics
3
Bibliometrie
3
Kundenzufriedenheit
3
Management
3
Marktforschung
3
Perceived value
3
Price fairness
3
Pricing
3
Prospect Theory
3
Prospect theory
3
USA
3
United States
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Article
32
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4
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Aufsatz in Zeitschrift
26
Aufsatz im Buch
3
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3
Reprint
3
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2
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Sammelwerk
2
Sammlung
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1
Graue Literatur
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Language
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English
36
Author
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Monroe, Kent B.
36
Kukar-Kinney, Monika
8
Xia, Lan
7
Rao, Akshay R.
4
Cheng, Lillian L.
3
Ridgway, Nancy M.
3
Suri, Rajneesh
3
Weisstein, Fei L.
3
Coulter, Keith S.
2
Grewal, Dhruv
2
Lee, Angela Y.
2
Sheth, Jagdish N.
2
Somervuori, Outi
2
Thomas, Manoj
2
Andersen, Peter
1
Bei, Lien-ti
1
Brosh, Gili
1
Cai, Jane Zhen
1
Chamberlin, Emily
1
Choi, Pilsik
1
Compeau, Larry D.
1
Heiman, Amir
1
Kohli, Chiranjeev
1
Krishnan, Rajaram
1
Lehtimäki, Aku-Ville
1
Lou, Yung-Chien
1
Ofir, Chezy
1
Petroshius, Susan M.
1
Raghubir, Priya
1
Reynolds, Kristy
1
Rikala, Veli-Matti
1
Thakor, Mrugank V.
1
Tsai, Meng-Chun
1
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Journal of retailing
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of the Academy of Marketing Science
3
Legends in marketing
2
Visionary pricing : reflections and advances in honor of Dan Nimer
2
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of revenue and pricing management
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Review of marketing research
1
Review of marketing research : Vol. 1
1
Review of marketing research : Vol. 8
1
The journal of business : B
1
The journal of product & brand management
1
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ECONIS (ZBW)
36
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1
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
2
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
3
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
4
Some personal reflections on pricing research
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009270380
Saved in:
5
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
Saved in:
6
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
7
Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh
;
Monroe, Kent B.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 177-194)
.
1999
Persistent link: https://www.econbiz.de/10001425128
Saved in:
8
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
-
1996
Persistent link: https://www.econbiz.de/10000948545
Saved in:
9
Effect of product-line pricing characteristics on product evaluations
Petroshius, Susan M.
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 511-519
Persistent link: https://www.econbiz.de/10001023714
Saved in:
10
Causes and consequences of price premiums
Rao, Akshay R.
- In:
The journal of business : B
69
(
1996
)
4
,
pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
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