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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback
Bose, Mousumi; Folse, Judith Anne Garretson; Burton, Scot - In: The journal of consumer marketing 30 (2013) 5, pp. 400-414
Persistent link: https://www.econbiz.de/10009788873
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Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - 1996
Persistent link: https://www.econbiz.de/10000957472
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The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10003875217
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Graphic health warnings on cigarette packages : the role of emotions in affecting adolescent smoking consideration and secondhand smoke beliefs
Netemeyer, Richard G.; Burton, Scot; Andrews, J. Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 124-143
Persistent link: https://www.econbiz.de/10011506069
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The legal high : factors affecting young consumers' risk perceptions and abuse of prescription drugs
Netemeyer, Richard G.; Burton, Scot; Delaney, Barbara; … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10011293431
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Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.; Burton, Scot; Andrews, J. Craig; … - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
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What consumers actually know : the role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of business research : JBR 128 (2021), pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
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Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
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Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.; Walz, Anna M.; Godbole, Mousumi Bose; … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 2-24
Persistent link: https://www.econbiz.de/10010344388