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The importance of green certification labels/badges in online hotel booking choice : a conjoint investigation of consumers' preferences pre- and post-COVID-19
Assaker, Guy; O'Connor, Peter - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10014381522
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Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
O'Connor, Peter; Assaker, Guy - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 640-661
Persistent link: https://www.econbiz.de/10013327205
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Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy; O'Connor, Peter; El Haddad, Rania - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
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Hotel guests' revisit intentions post-COVID-19 : reexamining the role of service quality, CSR, and reputation while accounting for guests' trepidation
Assaker, Guy; O'Connor, Peter - In: Tourism analysis : an interdisciplinary tourism & … 28 (2023) 3, pp. 455-467
Persistent link: https://www.econbiz.de/10014423497
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Price fairness perceptions and hotel customers' behavioral intentions
El Haddad, Rania; Hallak, Rob; Assaker, Guy - In: Journal of vacation marketing : an international journal 21 (2015) 3, pp. 262-276
Persistent link: https://www.econbiz.de/10011403677
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Does restaurant menu information affect customer attitudes and behavioral intentions? : a cross-segment empirical analysis using PLS-SEM
Khodr, Fakih; Assaker, Guy; Assaf, A. Georges; Hallak, Rob - In: International journal of hospitality management 57 (2016), pp. 71-83
Persistent link: https://www.econbiz.de/10011581264
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Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty : a higher-order structural model
Hallak, Rob; Assaker, Guy; El Haddad, Rania - In: Journal of vacation marketing : an international journal 24 (2018) 2, pp. 118-135
Persistent link: https://www.econbiz.de/10011876188
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Consumer usage of online travel reviews : expanding the unified theory of acceptance and use of technology 2 model
Assaker, Guy; Hallak, Rob; El Haddad, Rania - In: Journal of vacation marketing 26 (2020) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10012213300
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; … - In: Journal of marketing 82 (2018) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10011804088