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Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa; Phau, Ian - In: Marketing intelligence & planning 31 (2013) 4, pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
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Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 25 (2013) 5, pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
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Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
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The role of movie images and its impact on destination choice
Quintal, Vanessa; Phau, Ian - In: Tourism review : the official journal of the AIEST 70 (2015) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10011400748
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A dual mediation model approach to evaluating the persuasiveness of wine destination websites
Quintal, Vanessa; Phau, Ian - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 421-426
Persistent link: https://www.econbiz.de/10011746891
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Heritage tourism in Singapore Chinatown : a perceived value approach to authenticity and satisfaction
Lee, Sean; Phau, Ian; Hughes, Michael; Li, Yu Feng; … - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 981-998
Persistent link: https://www.econbiz.de/10011627397
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Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa; Phau, Ian - In: Australasian marketing journal 24 (2016) 3, pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
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Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 23 (2017) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
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Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186