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Konsumentenverhalten
Consumer behaviour
50
Theorie
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Theory
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South Korea
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Südkorea
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USA
22
United States
22
Brand management
20
Estimation
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Heere, Bob
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Lee, Seunghwan
8
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5
Katz, Matthew
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2
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Lee, Seomgyun
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Lock, Daniel
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport management review
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of hospitality management
4
Journal of travel and tourism marketing
4
European Sport management quarterly : ESMQ
2
International journal of contemporary hospitality management
2
International journal of sports marketing & sponsorship
2
Asia marketing journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
1
Journal of hospitality marketing & management
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Journal of marketing research
1
Journal of marketing theory and practice
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1
Journal of service management
1
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1
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1
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1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Lee, Seunghwan
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011608009
Saved in:
2
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
3
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
4
Understanding why people play fantasy sport : development of the Fantasy Sport Motivation Inventroy (FanSMI)
Lee, Seunghwan
;
Seo, Won Jae
;
Green, Chris
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
2
,
pp. 166-199
Persistent link: https://www.econbiz.de/10009743873
Saved in:
5
A new approach to stadium experience : the dynamics of the sensoryscape, social interaction, and sense of home
Lee, Seunghwan
;
Lee, Hyun Jae
;
Seo, Won Jae
;
Green, Chris
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 490-505
Persistent link: https://www.econbiz.de/10009706393
Saved in:
6
The effect of service providers' facial hair on restaurant customers' perceptions
Kim, Sung-Bum
;
Lee, Seunghwan
;
Kim, Dae-Young
- In:
Service business
12
(
2018
)
2
,
pp. 277-303
Persistent link: https://www.econbiz.de/10011915053
Saved in:
7
The BRAND tourism effect on loyal customer experiences in luxury hotel : the moderating role of psychological ownership
Lee, Seunghwan
;
Kim, Dae-Young
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012296735
Saved in:
8
Brand personality of Airbnb : application of user involvement and gender differences
Lee, Seunghwan
;
Kim, Dae-Young
- In:
Journal of travel and tourism marketing
35
(
2018
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10011885886
Saved in:
9
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involvement
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
10
The effects of sensory stimuli on motorsports spectators
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Green, Chris
;
Kang, Hyun Min
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 365-384
Persistent link: https://www.econbiz.de/10011531638
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