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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615
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A brief history of branding in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 30 (2010) 3, pp. 210-221
Persistent link: https://www.econbiz.de/10008650958
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Brand meaning rigidity in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
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Researching the cultures of brands
Bengtsson, Anders; Ostberg, Jacob - In: Handbook of qualitative research methods in marketing, (pp. 83-93). 2006
Persistent link: https://www.econbiz.de/10003445800