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Yi, Youjae; Gong, Taeshik - In: Industrial marketing management : the international … 37 (2008) 7, pp. 767-783

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Yi, Youjae; Nataraajan, Rajan; Gong, Taeshik - In: Journal of business research : JBR 64 (2011) 1, pp. 88-96

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Gong, Taeshik; Yi, Youjae - In: The service industries journal 41 (2021) 3/4, pp. 169-199

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Gong, Taeshik; Park, Jungkun - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

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Park, Yun-na; Gong, Taeshik - In: The service industries journal 45 (2025) 1, pp. 54-80

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Chan, Kimmy Wa; Gong, Taeshik; Zhang, Ruixue; Zhou, Mingjian - In: Journal of service research : JSR 20 (2017) 3, pp. 259-274

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