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Qualitätsmanagement
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29
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Rahman, Zillur
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Rasool, Aaleya
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Journal of consumer behaviour
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The international journal of bank marketing : IJBM
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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Green initiatives for business sustainability and value creation
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Handbook of research on customer engagement
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International journal of business excellence
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of emerging markets
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ECONIS (ZBW)
40
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1
Measuring customer experience in banks : scale development and validation
Garg, Ruchi
;
Rahmen, Zillur
;
Qureshi, M. N.
- In:
Journal of modelling in management
9
(
2014
)
1
,
pp. 87-117
Persistent link: https://www.econbiz.de/10010339081
Saved in:
2
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
3
Discrete emotions effect on consumer evaluation and behaviour : a contextual perspective and directions for future research
Aeron, Suchi
;
Rahman, Zillur
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1543-1573
Persistent link: https://www.econbiz.de/10014440242
Saved in:
4
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
5
Perspectives and dimensions of consumer innovativeness : a literature review and future agenda
Kaushik, Arun Kumar
;
Rahman, Zillur
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 239-263
Persistent link: https://www.econbiz.de/10010380442
Saved in:
6
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
7
The CSR's influence on customer responses in Indian banking sector
Fatma, Mobin
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 49-57
Persistent link: https://www.econbiz.de/10011442354
Saved in:
8
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
9
Consumer perspective on CSR literature review and future research agenda
Fatma, Mobin
;
Rahman, Zillur
- In:
Management research review
38
(
2015
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10011386567
Saved in:
10
An alternative model of self-service retail technology adoption
Kaushik, Arun Kumar
;
Rahman, Zillur
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011387953
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