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A conceptual model of golf tourists’ behavioural intentions is developed and tested using data from 1,657 surveys of golfers on Prince Edward Island, a major golfing destination in Canada. The results reveal that no significant and direct relation exists between golf tourists’ perceived...
Persistent link: https://www.econbiz.de/10014194613
The main purpose of the study is to examine the relevance and significance of market segmentation based on the activities visitors engage in while at a destination. In doing so, the paper attempts to segment first-time pleasure travelers and profile the market by tip-related characteristics....
Persistent link: https://www.econbiz.de/10014194615
The proposed model of tourists' behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results help clarify the roles of perceived quality of performance, perceived quality of...
Persistent link: https://www.econbiz.de/10014194619