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Making sense of numbers : effects of alphanumeric brands on consumer inference

Yan, Dengfeng; Duclos, Rod - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 179-184

Persistent link: https://www.econbiz.de/10009746282

Package size and perceived quality : the intervening role of unit price perceptions

Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10010359888

Why does psychological distance influence construal level? : the role of processing mode

Yan, Dengfeng; Sengupta, Jaideep; Jiewen Hong - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 598-613

Persistent link: https://www.econbiz.de/10011734568

The effects of numerical divisibility on loneliness perceptions and consumer preferences

Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 755-771

Persistent link: https://www.econbiz.de/10012434458

It's not mine : anthropomorphism attenuates the effect of psychological ownership on product-to-self judgment

Zhang, Ziqi; Zhou, Qiang; Yan, Dengfeng - In: Psychology & marketing 40 (2023) 6, pp. 1103-1114

Persistent link: https://www.econbiz.de/10014291743

The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity

Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 931-946

Persistent link: https://www.econbiz.de/10009711958

Effects of construal level on the price-quality relationship

Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 376-389

Persistent link: https://www.econbiz.de/10009272146

Category structure, brand recall and choice

Nedungadi, Prakash; Chattopadhyay, Amitava; … - 2000

Persistent link: https://www.econbiz.de/10001635193

The effect of physical possession on preference for product warranty

Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425

Persistent link: https://www.econbiz.de/10010223377

Ambiguity aversion and the power of established brands

Muthukrishnan, A. V.; Wathieu, Luc - 2007

This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...

Persistent link: https://www.econbiz.de/10010357571