Narrow search
Showing 1 - 10 of 80
Cover Image
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Cover Image
The gist of gustation : an exploration of taste, food and consumption
Krishna, Aradhna; Elder, Ryan S. - In: Sensory marketing : research on the sensuality of products, (pp. 281-301). 2010
Persistent link: https://www.econbiz.de/10003933303
Cover Image
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Cover Image
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Cover Image
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Cover Image
A review of sensory imagery for consumer psychology
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Cover Image
Advertising a Desired Change : When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - 2020
Ads promising a desired change are ubiquitous in the marketplace. These ads typically include visuals of the starting and ending point of the promised change (“before/after” ads). “Progression” ads, which include intermediate steps in addition to starting and ending points, are much...
Persistent link: https://www.econbiz.de/10014101074
Cover Image
Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Cover Image
On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca; Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
Cover Image
Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508
Persistent link: https://www.econbiz.de/10012214303