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Producing word of mouth : a matter of self-confidence? : investigating a dual effect of consumer self-confidence on WOM

Wien, Anders Hauge; Olsen, Svein O. - In: Australasian marketing journal 25 (2017) 1, pp. 38-45

Persistent link: https://www.econbiz.de/10011782251

Multientity scaling and the consistency of country-of-origin attitudes

Olsen, Svein O.; Olsson, Ulf H. - In: Journal of international business studies : JIBS ; an … 33 (2002) 1, pp. 149-167

This study was particularly designed to respond to Jaffe and Nebenzahl's (1984) suggestion to test whether and how entity-based and attribute-based semantic differential scaling formats could predict purchasing behaviour within a country-of-origin setting. The study includes recent research on...

Persistent link: https://www.econbiz.de/10001679292

The role of satisfaction, norms and conflict in families' eating behaviour

Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181

Persistent link: https://www.econbiz.de/10008650634

Ambivalence and involvement in the satisfaction-repurchase loyalty relationship

Ho Huy Tuu; Olsen, Svein O. - In: Australasian marketing journal 18 (2010) 3, pp. 151-158

Persistent link: https://www.econbiz.de/10008653807

Retail attributes' differential effects on utilitarian versus hedonic shopping value

Olsen, Svein O.; Skallerud, Kåre - In: The journal of consumer marketing 28 (2011) 7, pp. 532-539

Persistent link: https://www.econbiz.de/10009407493

Extending the prevalent consumer loyalty modelling : the role of habit strength

Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323

Persistent link: https://www.econbiz.de/10009718525

Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613

Persistent link: https://www.econbiz.de/10010127935

Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein O.; … - In: Food policy : economics planning and politics of food … 35 (2010) 5, pp. 448-455

Persistent link: https://www.econbiz.de/10008856612

Buying Norwegian salmon : a cross-cultural study of store choice behavior

Skallerud, Kåre; Myrland, Øystein; Olsen, Svein O. - In: Journal of food products marketing 18 (2012) 4, pp. 257-267

Persistent link: https://www.econbiz.de/10009579863

Including ambivalence as a basis for benefit segmentation : a study of convenience food in Norway

Olsen, Svein O.; Prebensen, Nina; Larsen, Thomas A. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 762-783

Persistent link: https://www.econbiz.de/10009525831