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Konsumentenverhalten
Consumer behaviour
28
Advertising effects
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Werbewirkung
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Brand management
12
Markenführung
12
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11
Markenartikel
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Ilicic, Jasmina
21
Baxter, Stacey M.
9
Kulczynski, Alicia
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Webster, Cynthia M.
9
Brennan, Stacey M.
3
Loane, Susan Stewart
3
Baxter, Stacey
2
Lowrey, Tina M.
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Aleti, Torgeir
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Chan, Eugene Y.
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Dhaoui, Chedia
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The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Australasian marketing journal
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European journal of marketing
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European journal of marketing : EJM
2
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
26
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1
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 230-237
Persistent link: https://www.econbiz.de/10009308819
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2
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
3
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
4
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
5
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
6
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
7
Social capital and consumer value co-created within an online health community
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
Saved in:
8
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
9
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
10
Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan
;
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
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