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Konsumentenverhalten
Consumer behaviour
41
Social Web
22
Social web
22
Internet marketing
21
Online-Marketing
21
Brand management
17
Markenführung
17
Advertising
16
Werbung
16
Advertising effects
14
Viral marketing
14
Virales Marketing
14
Werbewirkung
14
Beziehungsmarketing
12
Brand image
12
Markenimage
12
Relationship marketing
12
Brand
11
Markenartikel
11
Social media
8
Creativity
6
Kreativität
6
Brand loyalty
5
Customer integration
5
Kundenintegration
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Social relations
5
Soziale Beziehungen
5
Experiment
4
Theorie
4
Theory
4
Designation of origin
3
Herkunftsbezeichnung
3
Meta-Analyse
3
Meta-analysis
3
Motivation
3
Netherlands
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Undetermined
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Free
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Article
40
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1
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Article in journal
35
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35
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3
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3
Conference paper
2
Konferenzbeitrag
2
Arbeitspapier
1
Graue Literatur
1
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English
41
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Verlegh, Peeter
17
Noort, Guda van
12
Verlegh, Peeter W. J.
10
Smit, Edith G.
7
Bernritter, Stefan F.
5
Reijmersdal, Eva A. van
5
Eelen, Jiska
4
Eigenraam, Anniek W.
3
Smidts, Ale
3
Sotgiu, Francesca
3
Akpinar, Ezgi
2
Antheunis, Marjolijn L.
2
Fransen, Marieke L.
2
Kleijnen, Mirella H. P.
2
Kranzbühler, Anne-Madeleine
2
Loermans, Annemijn C.
2
Mazerant, Komala
2
Neijens, Peter C.
2
Rauwers, Fabiënne
2
Smink, Anne R.
2
Tuk, Mirjam Alexandra
2
Voorveld, Hilde A. M.
2
Willemsen, Lotte M.
2
Wottrich, Verena M.
2
Aydinli, Aylin
1
Bilstein, Nicola
1
Bleize, Daniëlle N. M.
1
Buijzen, Moniek
1
Campbell, Margaret C.
1
Dahlén, Micael
1
Feick, Lawrence
1
Fennis, Bob M.
1
Gruber, Verena
1
Ikonen, Iina
1
Ittersum, Koert van
1
Kerkhof, Peter
1
Kirmani, Amna
1
Klostermann, Jan
1
Liadeli, Georgia
1
Lin, Arjen van
1
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Erasmus Research Institute of Management
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of the Academy of Marketing Science
4
Advertising in new formats and media : current research and implications for marketers
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of marketing communications
2
Cutting edge international research
1
ERIM report series research in management
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of service management
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
41
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1
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
2
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
3
Making money on eBay by relieving risk
Noort, Guda van
- In:
Cutting edge international research
,
(pp. 249-265)
.
2010
Persistent link: https://www.econbiz.de/10003985193
Saved in:
4
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
5
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
6
Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
Saved in:
7
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
8
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
9
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
10
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
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