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Are food brands that carry light different?
Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
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Commentaries and reply to "Can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane - 2012
Moorthy (Moorthy S. (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756-770) …
Persistent link: https://www.econbiz.de/10009724867
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
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The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products : a study on customers' behaviours in K-24 pharmacies in Ea...
Lestari, Anik; Safitri, Isna Ayu - In: International journal of business process integration … 11 (2022) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10013450807
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita; Sharma, Narendra K. - In: Journal of Indian business research 5 (2013) 3, pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean; Ashill, Nicholas J. - In: International marketing review 39 (2022) 2, pp. 395-422
Persistent link: https://www.econbiz.de/10013396206