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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
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Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
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Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won; Kim, Kyeongheui; Kim, JungKeun - 2009
Persistent link: https://www.econbiz.de/10003784843
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10003201705
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Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
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The impact of communication information on the perceived threat of COVID-19 and stockpiling intention
Giroux, Marilyn; Park, Jooyoung; Kim, Jungkeun; Choi, … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10014228874
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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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The influence of graphical versus numerical information representation modes on the compromise effect
Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 397-409
Persistent link: https://www.econbiz.de/10011730657