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Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets : the case of India
Javalgi, Rajshekhar G.; Grossman, David A. - In: International business review : the official journal of … 25 (2016) 3, pp. 657-667
Persistent link: https://www.econbiz.de/10011488296
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The influence of involvement on disaggregate attribute choice models
Gensch, Dennis H. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001031360
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Using the analytic hierarchy process for bank management : analysis of consumer bank selection decisions
Javalgi, Rajshekhar G. - In: Journal of business research : JBR 19 (1989) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10001070116
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Activity preferences and trip-planning behavior of the US outbound pleasure travel market
Rao, S. Ram - In: Journal of travel research : a quarterly publication of … 30 (1992) 3, pp. 3-12
Persistent link: https://www.econbiz.de/10001121132
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Complexities of the Indian consumer market
Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003537225
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The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007
Persistent link: https://www.econbiz.de/10003537239
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Product ethnicity and perceived consumer authenticity : the moderating role of product type
Park, Jieun; Javalgi, Rajshekhar G.; Wachter, Michael L. - In: The journal of consumer marketing 33 (2016) 6, pp. 458-468
Persistent link: https://www.econbiz.de/10011629359