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Consumerism and social class : resonances from literature
Choudhury, Koushiki - 2025
Persistent link: https://www.econbiz.de/10015211150
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Service quality and customers' purchase intentions : an empirical study of the Indian banking sector
Choudhury, Koushiki - In: The international journal of bank marketing : IJBM 31 (2013) 7, pp. 529-543
Persistent link: https://www.econbiz.de/10010200804
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Materialism, religion, and implications for marketing : an ethnographic study of Nichiren Buddhism
Choudhury, Koushiki - In: Psychology & marketing 31 (2014) 9, pp. 683-697
Persistent link: https://www.econbiz.de/10010405140
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The influence of customer-perceived service quality on customers’ behavioural intentions : a study of public and private sector banks, class and mass banking and consumer policy implications
Choudhury, Koushiki - In: International review on public and non-profit marketing 11 (2014) 1, pp. 47-73
Persistent link: https://www.econbiz.de/10010338719