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Cultural change and buyer behavior in China

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Green practices and customer evaluations of the service experience : the moderating roles of external environmental factors and firm characteristics

Jiang, Wei; Wang, Liwen; Zhou, Kevin Zheng - In: Journal of business ethics : JBE 183 (2023) 1, pp. 237-253

Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and purchase decisions regarding green products....

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Relational ties or customized contracts? : an examination of alternative governance choices in China

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Product difficulty incongruity and consumer evaluations of brand extensions

Bao, Yeqing; Sheng, Shibin; Nkwocha, Innocent - In: Journal of retailing and consumer services 17 (2010) 5, pp. 340-348

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Assessing quality perception of private labels : intransient cues and consumer characteristics

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Parental style and adolescent influence in family consumption decisions: an integrative approach

Bao, Yeqing; Fern, Edward F.; Sheng, Shibin - In: Journal of business research : JBR 60 (2007) 7, pp. 672-680

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Motivating purchase of private brands : effects of store image, product signatureness, and quality variation

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Verbal and visual information interaction in print advertisements

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Creating new brand names : effects of relevance, connotation, and pronunciation

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Bundling as a new product introduction strategy : the role of brand image and bundle features

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