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Persuability and the self : investigating heterogeneity among consumers
Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009745864
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh; Koller, Monika; Zauner, Alexander; Teller, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
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Three decades of customer value research : paradigmatic roots and future research avenues
Zeithaml, Valarie A.; Verleye, Katrien; Hatak, Isabella; … - In: Journal of service research 23 (2020) 4, pp. 409-432
Persistent link: https://www.econbiz.de/10012391603
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Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10003013901
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Longitudinale Betrachtung der Kognitiven Dissonanz : eine Tagebuchstudie zur Reiseentscheidung
Koller, Monika - 2008
Persistent link: https://www.econbiz.de/10003735369
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Longitudinale Betrachtung der Kognitiven Dissonanz : eine Tagebuchstudie zur Reiseentscheidung
Koller, Monika - 2008
Im Verlauf des (Kauf-)Entscheidungsprozesses sind die Konsumenten zahlreichen psychologisch zu erklärenden internen Phänomenen ausgesetzt. Kognitive Dissonanz ist ein zentrales relevantes Konstrukt in diesem Zusammenhang. Aus Sicht der Marketingforschung ist das psychologische Befinden der...
Persistent link: https://www.econbiz.de/10011932656
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What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry
Floh, Arne - 2015
At first sight the Internet is the ideal medium for carrying out banking activities due to its cost savings potential and speed of information transmission. From a technological and cost-driven standpoint it may seem quite logical for banks to shift as many banking activities online as possible....
Persistent link: https://www.econbiz.de/10013025468
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The role of atmospheric cues in online impulse-buying behavior
Floh, Arne; Madlberger, Maria - In: Electronic commerce research and applications 12 (2013) 6, pp. 425-439
Persistent link: https://www.econbiz.de/10010505462