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Social influence and customer referral value

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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

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New approach to customer segmentation based on changes in customer value

Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121

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Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market

Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331

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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

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Educing the referral power to tap potential customer segments : a study in Indian perspective

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Customer segmentation and ex ante fairness : a queueing perspective

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An efficient hybrid artificial bee colony algorithm for customer segmentation in mobile e-commerce

Deng, Xiaoyi - In: Journal of electronic commerce in organizations : the … 11 (2013) 2, pp. 53-63

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