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Consumer perceptions of cobran...
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Konsumentenverhalten
Consumer behaviour
25
Brand management
19
Markenführung
18
United Kingdom
13
Brand
8
Großbritannien
8
Markenartikel
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer satisfaction
7
Experiment
7
Beziehungsmarketing
6
Dienstleistungsqualität
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Service quality
6
Brand image
5
Kundenzufriedenheit
5
Lieferantenmanagement
5
Markenimage
5
Perception
5
Supplier relationship management
5
Beschwerdemanagement
4
Complaint management
4
Corporate reputation
4
Firmenimage
4
Marketing
4
Positioning
4
Wahrnehmung
4
Advertising
3
Brand alliances
3
Brand architecture
3
Brand communication
3
Business ethics
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emerging economies
3
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3
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English
23
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Singh, Jaywant
21
Crisafulli, Benedetta
7
Kalafatis, Stavros P.
4
Shukla, Paurav
4
Dall'Olmo Riley, Francesca
3
Quamina, La Toya
3
Riley, Debra
3
Banerjee, Madhumita
2
Hand, Chris
2
Tsogas, Markos H.
2
Blankson, Charles
1
Clodine-Florent, Jimmy
1
Coffie, Stanley
1
Dimitriu, Radu
1
East, Robert
1
Ehrenberg, Andrew S. C.
1
Galan Ladero, M. Mercedes
1
Galera Casquet, Clementina
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Goodhardt, Gerald
1
Harris, Patricia
1
Ledden, Lesley
1
Meda, Mari
1
Rettie, Ruth
1
Rodríguez del Bosque, Ignacio A.
1
Schlegelmilch, Bodo B.
1
Vanhuele, Marc
1
Wang, Weisha
1
Wright, Malcolm
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business ethics : JOBE
2
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of nonprofit and voluntary sector marketing
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of service theory and practice : JSTP
1
Marketing letters : a journal of research in marketing
1
State of the art in business research
1
The journal of product & brand management
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ECONIS (ZBW)
23
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1
The added value of brand alliances in higher education
Kalafatis, Stavros P.
;
Ledden, Lesley
;
Riley, Debra
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
Saved in:
2
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
Saved in:
3
The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Singh, Jaywant
- In:
Journal of business ethics : JOBE
138
(
2016
)
2
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011579082
Saved in:
4
Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
Saved in:
5
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
6
Competence is power : how digital influencers impact buying decisions in B2B markets
Crisafulli, Benedetta
;
Quamina, La Toya
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 384-399
Persistent link: https://www.econbiz.de/10013326942
Saved in:
7
Measuring brand choice in the older customer segment in Japan
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
;
Hand, Chris
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 347-368
Persistent link: https://www.econbiz.de/10009562257
Saved in:
8
Online grocery shopping : the influence of situational factors
Hand, Chris
;
Dall'Olmo Riley, Francesca
;
Harris, Patricia
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
Saved in:
9
Customer responses to service failure and recovery experiences
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Boundary spanning elements and the marketing function …
,
(pp. 117-135)
.
2015
Persistent link: https://www.econbiz.de/10010506706
Saved in:
10
Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation
Singh, Jaywant
;
Garcia de los Salmones Sanchez, Maria …
- In:
Journal of business ethics : JOBE
80
(
2008
)
3
,
pp. 597-611
Persistent link: https://www.econbiz.de/10003735994
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