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Konsumentenverhalten
Consumer behaviour
9
Brazil
4
Betriebliche Wertschöpfung
3
Brasilien
3
Firm performance
3
Unternehmenserfolg
3
Value capture
3
Value creation
3
Bibliometrics
2
Bibliometrie
2
Brand meaning
2
Brand page
2
Co-creation
2
Consumption
2
Cosmetics
2
Emerging economies
2
Facebook
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Internet marketing
2
Knowledge management
2
Konsum
2
Kosmetik
2
Lieferantenmanagement
2
Online-Marketing
2
Performance
2
Schwellenländer
2
Social Web
2
Social web
2
Supplier relationship management
2
Virtual brand community
2
Wissensmanagement
2
Absorption
1
Absorptive capacity
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand
1
Brand management
1
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English
8
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Brito, Eliane Pereira Zamith
8
Quintão, Ronan Torres
2
Zanette, Maria Carolina
2
Arruda Filho, Emílio José Montero
1
Coutinho, Marcelo
1
Dallolio, Adriana Schneider
1
Fontenelle, Isleide Arruda
1
Heck, Marina de Camargo
1
Morais, Isabela Carvalho
1
Morais, Isabela Carvalho de
1
Rosenthal, Benjamin
1
Santos, Agenilson Jonatan Corrêa dos
1
Zanette, Maria Caroline
1
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European journal of marketing
1
International journal of business information systems : IJBIS
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing theory
1
Research in consumer behavior
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ECONIS (ZBW)
8
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1
Consumer enchantment through everyday consumption
Morais, Isabela Carvalho de
;
Brito, Eliane Pereira Zamith
- In:
European journal of marketing
59
(
2025
)
2
,
pp. 475-497
Persistent link: https://www.econbiz.de/10015198491
Saved in:
2
Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Arruda Filho, Emílio José Montero
;
Santos, Agenilson …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10011448127
Saved in:
3
Connoisseurship taste ritual
Quintão, Ronan Torres
;
Brito, Eliane Pereira Zamith
-
2015
Persistent link: https://www.econbiz.de/10011657519
Saved in:
4
Productive consumption changing market dynamics : a study in Brazilian DIY cosmetics
Morais, Isabela Carvalho
;
Brito, Eliane Pereira Zamith
; …
- In:
Latin American business review : journal of the …
19
(
2018
)
3/4
,
pp. 323-347
Persistent link: https://www.econbiz.de/10012014138
Saved in:
5
Eating one's own otherness : when producers commercialize their ethnicities
Zanette, Maria Carolina
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10012509355
Saved in:
6
Unpacking the spillover effect of liminality : preteens' mothers’ experience as emotionally connected participants
Dallolio, Adriana Schneider
;
Zanette, Maria Carolina
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1565-1591
Persistent link: https://www.econbiz.de/10014450075
Saved in:
7
The global rhythms of consumption practices
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing theory
22
(
2022
)
3
,
pp. 381-400
Persistent link: https://www.econbiz.de/10013388908
Saved in:
8
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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