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Measuring consumer-based brand...
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Konsumentenverhalten
Consumer behaviour
21
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12
Markenartikel
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Marketing management
10
Marketingmanagement
10
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Social media
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Sports marketing
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Tiere
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Beverland, Michael B.
14
Farrelly, Francis
11
Westberg, Kate
3
Bove, Liliana L.
2
Cankurtaran, Pinar
2
Chung, Emily
2
Lim, Elison Ai Ching
2
Makkar, Marian
2
Stavros, Constantino
2
Ahuvia, Aaron
1
Assaf, A. Georges
1
Athwal, Navdeep
1
Beverland, Michael
1
Dickinson-Delaporte, Sonia
1
Dobele, Angela
1
En Yap, Jo
1
Farrelly, Francis J.
1
Healy, Michael J.
1
Healy, Michael John
1
Josiassen, Alexander
1
Karpen, Ingo
1
Karpen, Ingo O.
1
Kates, Steven M.
1
Kock, Florian
1
Lindgreen, Adam
1
Loussaïef, Leila
1
Martin, Diane M.
1
Meng, Matthew D.
1
Micheli, Pietro
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Napoli, Julie
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Oppewal, Harmen
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Quester, Pascale G.
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Sands, Sean
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Smith, Aaron
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Journal of business research : JBR
3
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Sport management review
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
Research in consumer behavior
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Research in consumer behavior, 2012
1
Sustainable Luxury : An International Perspective
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
21
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1
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
2
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
Saved in:
3
Exploring the dark side of pet ownership : status- and control-based pet consumption
Beverland, Michael B.
;
Farrelly, Francis
;
Lim, Elison …
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10003709370
Saved in:
4
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
5
Loyalty or liability : resolving the consumer fanaticism paradox
Chung, Emily
;
Farrelly, Francis
;
Beverland, Michael B.
; …
- In:
Marketing theory
18
(
2018
)
1
,
pp. 3-30
Persistent link: https://www.econbiz.de/10011825448
Saved in:
6
Revealing the memorial experience through the tourist-led construction of imagined communities
Farrelly, Francis
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012063548
Saved in:
7
Understanding fan motivation for interacting on social media
Stavros, Constantino
;
Meng, Matthew D.
;
Westberg, Kate
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010425632
Saved in:
8
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
9
Sustainable luxury : a framework for meaning through value congruence
Volcon, Stephanie Y.
;
Makkar, Marian
;
Martin, Diane M.
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 59-79)
.
2022
Persistent link: https://www.econbiz.de/10013362547
Saved in:
10
Fan empathy as a response to athlete transgressions
Westberg, Kate
;
Stavros, Constantino
;
Farrelly, Francis
; …
- In:
Sport management review
23
(
2020
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10012295967
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