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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing

Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012

Persistent link: https://www.econbiz.de/10009349519

How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships

Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142

Persistent link: https://www.econbiz.de/10009548885

Brand-aid

Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691

Persistent link: https://www.econbiz.de/10011755407

When brand narratives are written in metaphoric terms, can they weaken self-brand connections?

Do, Sydni Fomas; Reimann, Martin; Lopez, Alberto; … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 21-31

Persistent link: https://www.econbiz.de/10014633393

Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Persistent link: https://www.econbiz.de/10001810470

Functional magnetic resonance imaging in consumer research : a review and application

Reimann, Martin; Schilke, Oliver; Weber, Bernd; … - In: Psychology & marketing 28 (2011) 6, pp. 608-637

Persistent link: https://www.econbiz.de/10009130502

Self-expansion motivation and inclusion of brands in self

Reimann, Martin; Aron, Arthur - In: Handbook of brand relationships, (pp. 65-81). 2009

Persistent link: https://www.econbiz.de/10003915572

Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

Enke, Margit; Reimann, Martin - 2003

Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...

Persistent link: https://www.econbiz.de/10010513692

The scarcity of beauty : how and why product aesthetics mobilize consumer acquisition effort

Wu, Freeman; Reimann, Martin; Pol, Gratiana; Park, C. Whan - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1245-1265

Persistent link: https://www.econbiz.de/10014446655

Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"

Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221

Persistent link: https://www.econbiz.de/10014470799