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Overcoming lower imagery ability through process priming

Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812

Persistent link: https://www.econbiz.de/10011792402

Bilingual consumers and the web : moderators of language effects in website navigation

Luna, David; Peracchio, Laura A.; Juan, María D. de - 2002

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The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise

Czellar, Sandor; Luna, David - 2004

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Bilinguals and the Web : Moderators of Language Effects in Web Site Navigation

Luna, David; Peracchio, Laura; De-Juan-Vigaray, María D. - 2014

The Internet has become a medium used by consumers worldwide to make purchases and to search for information. One of the characteristics of the internet that make it a unique medium is its global reach. Individuals all over the world can access web sites regardless of where they are hosted....

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Hear is the thing : auditory processing of novel nonword brand names

Carnevale, Marina; Lerman, Dawn; Luna, David - In: Sensory marketing : research on the sensuality of products, (pp. 183-198). 2010

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The concept of flow in online consumer behavior

Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014

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Effects of national identity salience on responses to ads

Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034

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A theory-based measure of acculturation : the shortened cultural life style inventory

Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406

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How much was your shopping basket? : working memory processes in total basket price estimation

Luna, David; Kim, Hyeong Min - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 346-355

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The role of thin slice judgments in retail environments

Wang, Kai-Wu; Peracchio, Laura A.; Luna, David - In: Brick & mortar shopping in the 21st century, (pp. 17-32). 2008

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