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Sensory marketing, embodiment,...
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Konsumentenverhalten
Consumer behaviour
91
Theorie
25
Theory
25
Perception
22
Wahrnehmung
22
Experiment
17
United States
14
Deutschland
13
Marketing management
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13
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9
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Zeitverwendung
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English
88
German
3
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Krishna, Aradhna
67
Schwarz, Norbert
26
Cian, Luca
8
Elder, Ryan S.
7
Morrin, Maureen
5
Kardes, Frank R.
3
Sokolova, Tatiana
3
Wang, Yu
3
Xu, Jing
3
Yoon, Carolyn
3
Alba, Joseph W.
2
Aydınoğlu, Nilüfer Z.
2
Chandon, Pierre
2
Cho, Hyejeung
2
Cornil, Yann
2
Feinberg, Fred M.
2
Herr, Paul M.
2
Lehmann, Donald R.
2
Longoni, Chiara
2
Lynch, John G.
2
McFerran, Brent
2
Mela, Carl F.
2
Rajan, Uday
2
Sayin, Eda
2
Song, Hyunjin
2
Stahmer, Carsten
2
Weaver, Kimberlee
2
Yuan, Hong
2
Zhang, Y. Charles
2
Ailawadi, Kusum L.
1
Amaldoss, Wilfred
1
Aydinoglu, Nilufer
1
Aydinoglu, Nilufer Z.
1
Aydinoğlu, Nilüfer Z.
1
Aydinoğlu, Nİlüfer Z.
1
Bawa, Kapil
1
Briesch, Richard
1
Brown, Christina L.
1
Caldara, Cindy
1
Chandler, Jesse
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of marketing research : JMR
6
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Sensory marketing : research on the sensuality of products
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Wirtschaft und Statistik : WISTA
2
Faculty & research / Insead : working paper series
1
Handbook of consumer psychology
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business anthropology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Legends in consumer behavior
1
Marketing and consumer psychology series
1
Social psychology of consumer behavior
1
The aging consumer : perspectives from psychology and economics
1
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ECONIS (ZBW)
91
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91
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1
Use does not wear ragged the fabric of friendship : thinking of objects as alive makes people less willing to replace them
Chandler, Jesse
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 138-145
Persistent link: https://www.econbiz.de/10003981560
Saved in:
2
Why do older consumers tell us they are more satisfied?
Yoon, Carolyn
;
Feinberg, Fred M.
;
Schwarz, Norbert
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 209-228)
.
2010
Persistent link: https://www.econbiz.de/10003996996
Saved in:
3
Images and preferences : a feelings-as-information analysis
Cho, Hyejeung
;
Schwarz, Norbert
;
Song, Hyunjin
- In:
Visual marketing : from attention to action ; …
,
(pp. 259-276)
.
2008
Persistent link: https://www.econbiz.de/10009260337
Saved in:
4
How and why 1 year differs from 365 days : a conversational logic analysis of inferences from the granularity of quantitative expressions
Zhang, Y. Charles
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 212-223
Persistent link: https://www.econbiz.de/10009777137
Saved in:
5
I like your product when i like my photo : misattribution using interactive virtual mirrors
Cho, Hyejeung
;
Schwarz, Norbert
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 235-243
Persistent link: https://www.econbiz.de/10009631547
Saved in:
6
Special issue: Sensory perception, embodiment, and grounded cognition : implications for consumer behavior
Schwarz, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010366320
Saved in:
7
Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun
;
Park, Kiwan
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
Saved in:
8
When thinking is difficult : metacognitive experiences as information
Schwarz, Norbert
;
Song, Hyunjin
;
Xu, Jing
- In:
Social psychology of consumer behavior
,
(pp. 201-223)
.
2009
Persistent link: https://www.econbiz.de/10003812947
Saved in:
9
Do we really need a reason to indulge?
Xu, Jing
;
Schwarz, Norbert
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
Saved in:
10
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
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