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Journal of science and technology policy management : JSTPM
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ECONIS (ZBW)
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Monetization of customer futures through machine learning and artificial intelligence based persuasive technologies
Bhattacharyya, Som Sekhar
- In:
Journal of science and technology policy management : JSTPM
14
(
2023
)
4
,
pp. 734-757
Persistent link: https://www.econbiz.de/10014364084
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Examining the factors influencing adoption of over the top (OTT) services among Indian consumers
Bhattacharyya, Som Sekhar
;
Goswami, Shaileshwar
;
Mehta, …
- In:
Journal of science and technology policy management : JSTPM
13
(
2022
)
3
,
pp. 652-682
Persistent link: https://www.econbiz.de/10013349442
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3
Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Majra, Hufrish
;
Saxena, Rajan
;
Jha, Sumi
;
Jagannathan, …
- In:
Global business review
17
(
2016
)
2
,
pp. 351-374
Persistent link: https://www.econbiz.de/10011583104
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4
Promotion of green products on Facebook : insights from millennials
Pandey, Neeraj
;
Jha, Sumi
;
Gaganpreet Singh
- In:
International journal of management practice : IJMP
13
(
2020
)
3
,
pp. 275-294
Persistent link: https://www.econbiz.de/10012253717
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