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An empirical study of the effect of internet services on the preferential adoption of mobile Internet

Nour, Mohamed Abdalla - In: International journal of e-business research : an … 10 (2014) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10010402591

Factors influencing the adoption of mobile app during the COVID-19 pandemic

Lee, Tag; Wong, Amy - In: International journal of services, economics and management 14 (2023) 4, pp. 376-395

Persistent link: https://www.econbiz.de/10014430136

Impact of Mobile Channel Adoption in Goal-directed Platforms

He, Qinglai; Benjamin, Victor; Hong, Yili; Raghu, T. S. - 2020

With the ubiquity of mobile devices and an increasing trend in extending real-world activities into the virtual, goal-directed platforms have experienced rising popularity as they provide individuals with enhanced capabilities for goal pursuit. Prior literature has demonstrated the important...

Persistent link: https://www.econbiz.de/10014102913

Research on lean marketing management of mobile games

Zhou, Yaxi - In: Modern economy 10 (2019) 1, pp. 86-95

Persistent link: https://www.econbiz.de/10012005527

Bank adoption of mobile banking : stakeholder perspective

Mullan, Jennifer; Bradley, Laura; Loane, Sharon - In: The international journal of bank marketing : IJBM 35 (2017) 7, pp. 1152-1172

Persistent link: https://www.econbiz.de/10011815047

Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?

Liu, Wei; Zhang, Sha; Bijmolt, Tammo H. A.; Haan, Evert de - In: Journal of retailing 100 (2024) 3, pp. 422-438

Persistent link: https://www.econbiz.de/10015065343

Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

Persistent link: https://www.econbiz.de/10012134263

App adoption : the effect on purchasing of customers who have used a mobile website previously

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34

Persistent link: https://www.econbiz.de/10012060909

The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase

Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264

Persistent link: https://www.econbiz.de/10012492695

Success factors driving consumer reuse intention of mobile shopping application channel

Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99

Persistent link: https://www.econbiz.de/10012798303