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Konsumentenverhalten
Marketing
34,283
Relationship marketing
31,662
Beziehungsmarketing
31,003
Consumer behaviour
21,871
Marketingmanagement
19,696
Einzelhandel
19,505
Marketing management
19,100
Retail trade
16,921
Theorie
9,151
Theory
9,096
Customer satisfaction
7,537
Kundenzufriedenheit
7,444
Deutschland
7,281
Germany
6,164
Brand management
5,852
Markenführung
5,827
Service quality
5,327
Dienstleistungsqualität
5,288
Social Web
4,316
Social web
4,312
Online-Handel
4,096
Online retailing
4,083
Verkauf
4,080
Lieferantenmanagement
4,051
Supplier relationship management
4,048
Electronic Commerce
4,047
Online-Marketing
4,047
Internet marketing
3,992
Selling
3,758
E-commerce
3,722
USA
3,620
Markenartikel
3,522
Brand
3,469
Markenimage
3,443
Brand image
3,403
United States
3,286
Strategisches Management
2,989
Salespeople
2,928
Verkaufspersonal
2,915
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Online availability
All
Undetermined
10,400
Free
3,959
CC license
524
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Article
16,903
Book / Working Paper
4,728
Journal
37
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All
Article in journal
15,603
Aufsatz in Zeitschrift
15,603
Aufsatz im Buch
1,132
Book section
1,132
Graue Literatur
696
Non-commercial literature
696
Hochschulschrift
583
Working Paper
475
Arbeitspapier
460
Thesis
432
Collection of articles of several authors
299
Sammelwerk
299
Aufsatzsammlung
228
Conference paper
168
Konferenzbeitrag
168
Konferenzschrift
89
Bibliografie enthalten
88
Bibliography included
88
Lehrbuch
77
Textbook
67
Case study
63
Fallstudie
63
Conference proceedings
48
Collection of articles written by one author
41
Sammlung
41
Reprint
31
Ratgeber
26
Guidebook
23
Handbook
21
Handbuch
21
Glossar enthalten
18
Glossary included
18
Amtsdruckschrift
10
Government document
10
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9
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9
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8
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8
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7
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6
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English
20,466
German
1,152
French
17
Polish
17
Italian
8
Undetermined
7
Norwegian
4
Russian
3
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3
Czech
2
Danish
2
Spanish
2
Hungarian
1
Dutch
1
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1
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Han, Heesup
61
Loureiro, Sandra Maria Correia
48
Grewal, Dhruv
45
Hollebeek, Linda D.
43
Mattila, Anna S.
41
Verhoef, Peter C.
40
Kumar, V.
36
Martínez-López, Francisco J.
30
Rather, Raouf Ahmad
30
Swoboda, Bernhard
30
Klaus, Philipp
29
Wiedmann, Klaus-Peter
28
Bang, Nguyen
27
Gázquez-Abad, Juan Carlos
27
Prentice, Catherine
27
Pantano, Eleonora
26
Sands, Sean
26
Schramm-Klein, Hanna
26
Chintagunta, Pradeep K.
25
Paul, Justin
25
Quach, Sara
25
Roggeveen, Anne L.
25
Gil Saura, Irene
24
Huber, Frank
24
Vrontis, Demetris
24
Balaji, M. S.
23
Bauer, Hans H.
23
Khan, Imran
23
Rahman, Zillur
23
Thaichon, Park
23
Das, Gopal
22
Foscht, Thomas
22
Herrmann, Andreas
22
Ko, Eunju
22
Pauwels, Koen
22
Sheth, Jagdish N.
22
Dwivedi, Yogesh K.
21
Gustafsson, Anders
21
Park, Jungkun
21
Sharma, Piyush
21
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Institution
All
American Marketing Association
29
Springer Fachmedien Wiesbaden
23
National Bureau of Economic Research
12
Edward Elgar Publishing
9
IGI Global
8
Information Resources Management Association
7
Books on Demand GmbH <Norderstedt>
6
Friedrich-Schiller-Universität Jena
5
London Economics
5
Consumers, Health, Agriculture and Food Executive Agency
4
Deloitte
4
European Commission / Directorate-General for Taxation and Customs Union
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
IPSOS
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Haufe-Lexware GmbH & Co. KG
3
Peter Lang GmbH
3
Philippinen / National Census and Statistics Office
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Verlag Dr. Kovač
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Great Britain / Customs Establishment
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Heinrich-Böll-Stiftung
2
Hochschule für Wirtschaft und Politik
2
NABU - Naturschutzbund Deutschland
2
NetLibrary, Inc
2
Nordic Council of Ministers
2
OECD
2
Routledge <Verlag>
2
Social Market Foundation
2
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Journal of retailing and consumer services
1,030
Journal of business research : JBR
746
International journal of hospitality management
239
Journal of retailing
222
The journal of services marketing
190
Psychology & marketing
183
The journal of product & brand management
178
International journal of retail & distribution management
176
Asia Pacific journal of marketing and logistics
165
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
149
The journal of brand management : an international journal
142
Journal of marketing
132
Journal of strategic marketing
126
Marketing intelligence & planning
126
European journal of marketing : EJM
122
International journal of contemporary hospitality management
122
Cogent business & management
120
International journal of retail and distribution management
120
Industrial marketing management : the international journal for industrial and high-tech firms
107
The service industries journal
107
Journal of hospitality marketing & management
105
Journal of travel and tourism marketing
104
International journal of electronic marketing and retailing : IJEMR
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Tourism management : research, policies, practice
99
Journal of marketing management : MM
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
SpringerLink / Bücher
98
International journal of consumer studies
93
Management science : journal of the Institute for Operations Research and the Management Sciences
93
Journal of marketing communications
91
International journal of internet marketing and advertising : IJIMA
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
88
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
82
Journal of promotion management : innovations in planning and applied research
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of service management
80
Journal of Islamic marketing
75
Marketing science
75
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Source
All
ECONIS (ZBW)
21,628
EconStor
19
OLC EcoSci
10
RePEc
6
USB Cologne (EcoSocSci)
5
Showing
1
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10
of
21,668
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date (oldest first)
1
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
2
Utilitarian and hedonic motivators of shoppers' decision to consult with
salespeople
Haas, Alexander
;
Kenning, Peter
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 428-441
Persistent link: https://www.econbiz.de/10010408212
Saved in:
3
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
4
Are you looking for something specific or just looking around? : adaptive
selling
on the basis of customer shopping goals in retail sales
Kim, Yenee
;
McFarland, Richard G.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
6
,
pp. 1780-1804
Persistent link: https://www.econbiz.de/10015192962
Saved in:
5
Lonely consumers and their friend the retail salesperso
Rippé, Cindy B.
;
Smith, Brent
;
Dubinsky, Alan J.
- In:
Journal of business research : JBR
92
(
2018
),
pp. 131-141
Persistent link: https://www.econbiz.de/10011925320
Saved in:
6
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
7
Re-designing adaptive
selling
strategies : the role of different types of shopping companions
Scholz, Tobias M.
;
Redler, Jörn
;
Pagel, Sven
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
Saved in:
8
The impact of in-store sales personnel's altruistic behaviors on store image : a cross-category study in Japan
Nakamori, Takafumi
;
Newell, Stephen J.
;
Han, Bernard T.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10014558990
Saved in:
9
Is suggestive
selling
effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth Harshkant
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
10
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
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