We develop a model of demand where consumers trade-off the utility of consumption against the disutility of expenditure. This model is appropriate whenever a consumer's demand over a strict subset of all available goods is being analyzed. Data sets consistent with this model are characterized by...

This paper provides further evidence on the appropriateness of the Dirichlet model for modeling brand choice. A simple estimation procedure is used and the model is tested on consumer panel data for three product categories (margarine, regular coffee and instant coffee). The results show that a)...