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Konsumentenverhalten
Consumer behaviour
25
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9
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ECONIS (ZBW)
24
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1
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
2
Interacting with chatbots : message type and consumers' control
Whang, Jeong Bin
;
Song, Ji Hee
;
Lee, Jong-Ho
;
Choi, Boreum
- In:
Journal of business research : JBR
153
(
2022
),
pp. 309-318
Persistent link: https://www.econbiz.de/10013534034
Saved in:
3
Peer-to-peer media opportunities
Austin, Caroline Graham
;
Zinkhan, George M.
;
Song, Ji Hee
- In:
The Sage handbook of advertising
,
(pp. 349-365)
.
2007
Persistent link: https://www.econbiz.de/10003570554
Saved in:
4
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
5
When are personalized promotions effective? : the role of consumer control
Kim, Hye Young
;
Song, Ji Hee
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
Saved in:
6
The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin
;
Song, Ji Hee
;
Choi, Boreum
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
133
(
2021
),
pp. 275-284
Persistent link: https://www.econbiz.de/10012590269
Saved in:
7
Two important strategies to attenuate consumer purchase hesitation
Whang, Jeong Bin
;
Song, Ji Hee
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 824-846
Persistent link: https://www.econbiz.de/10014551073
Saved in:
8
Product ranking in the presence of social learning
Maglaras, Costis
;
Scarsini, Marco
;
Shin, Dongwook
; …
- In:
Operations research
71
(
2023
)
4
,
pp. 1136-1153
Persistent link: https://www.econbiz.de/10014338068
Saved in:
9
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
10
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
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