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Konsumentenverhalten
Brand management
19,246
Markenführung
18,832
Markenartikel
12,350
Brand
11,277
Consumer behaviour
10,420
Markenimage
8,299
Brand image
8,188
Relationship marketing
3,347
Beziehungsmarketing
3,344
Markenpolitik
2,260
Social Web
2,205
Social web
2,202
Marketingmanagement
2,072
Marketing management
2,056
Online-Marketing
1,737
Deutschland
1,719
Internet marketing
1,713
Werbewirkung
1,573
Advertising effects
1,553
Theorie
1,489
Theory
1,479
Germany
1,428
Marketing
1,377
Markentreue
1,173
Brand loyalty
1,154
Corporate reputation
1,113
Firmenimage
1,113
Luxury goods
1,108
Luxusgüter
1,107
Werbung
1,074
Advertising
993
Handelsmarke
904
Einzelhandel
856
Store brand
852
Retail trade
833
USA
809
Customer satisfaction
799
Kundenzufriedenheit
788
United States
782
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Undetermined
5,353
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1,744
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218
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8,535
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1,845
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3
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7,844
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606
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244
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187
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180
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176
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90
Konferenzbeitrag
90
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71
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62
Sammelwerk
62
Aufsatzsammlung
53
Konferenzschrift
26
Case study
24
Fallstudie
24
Bibliografie enthalten
16
Bibliography included
16
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10
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6
Handbook
6
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6
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6
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5
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4
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4
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3
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3
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3
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3
Statistik
3
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3
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2
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2
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8
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Loureiro, Sandra Maria Correia
43
Phau, Ian
40
Dawes, John
30
Guzman, Francisco
30
Keller, Kevin Lane
30
Ko, Eunju
28
Melewar, T. C.
28
Veloutsou, Cleopatra
28
Han, Heesup
27
Wiedmann, Klaus-Peter
25
Sarkar, Abhigyan
24
Bang, Nguyen
23
Fournier, Susan
23
Diamantopoulos, Adamantios
22
Japutra, Arnold
22
Khan, Imran
22
Martínez-López, Francisco J.
22
Gázquez-Abad, Juan Carlos
21
Sattler, Henrik
21
Zarantonello, Lia
21
MacInnis, Deborah J.
20
Eisingerich, Andreas B
19
Ekinci, Yuksel
19
Huber, Frank
19
Romaniuk, Jenni
19
Septianto, Felix
19
Usman, Osly
19
Fetscherin, Marc
18
Hollebeek, Linda D.
18
Kunkel, Thilo
18
Paul, Justin
18
Sarkar, Juhi Gahlot
18
Valette-Florence, Pierre
18
Hildebrandt, Lutz
17
Khamitov, Mansur
17
Park, C. Whan
17
Park, Jungkun
17
Ahn, Jiseon
16
Bronnenberg, Bart J.
16
Dubé, Jean-Pierre
16
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
National Bureau of Economic Research
7
Verlag Dr. Kovač
5
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
European Commission / Joint Research Centre
1
European Innovation Council and SMEs Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
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Published in...
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Journal of business research : JBR
516
The journal of product & brand management
364
The journal of brand management : an international journal
352
Journal of retailing and consumer services
320
Psychology & marketing
130
Asia Pacific journal of marketing and logistics
120
Journal of marketing communications
89
Marketing intelligence & planning
89
European journal of marketing : EJM
88
International journal of hospitality management
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of promotion management : innovations in planning and applied research
76
Journal of international consumer marketing
73
Journal of fashion marketing and management
71
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
69
Journal of strategic marketing
68
Journal of the Academy of Marketing Science
67
Journal of marketing management : MM
64
Journal of marketing
62
International journal of internet marketing and advertising : IJIMA
60
International marketing review
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
International journal of consumer studies
57
SpringerLink / Bücher
57
The IUP journal of brand management : IJBRM
55
Cogent business & management
54
European journal of marketing
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Journal of promotion management : JPM
54
Journal of global marketing
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
The journal of consumer marketing
50
Journal of international marketing
49
International journal of contemporary hospitality management
46
Journal of Islamic marketing
46
Qualitative market research : an international journal
46
International journal of retail & distribution management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of retailing
42
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ECONIS (ZBW)
10,371
EconStor
9
BASE
2
OLC EcoSci
1
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1
Effects of marketing indicators application on
brand
evaluation
Janjić, Ljubica
;
Arsić, Ljiljana
;
Anđelković, Žaklina
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
Saved in:
2
Effectiveness of branding of intercompany cooperation in the context of economy digitalisation
Kovalchuk, Svitlana
;
Perevozova, Iryna
;
Kobets, Dmytro
- In:
Baltic Journal of Economic Studies
9
(
2023
)
3
,
pp. 116-124
Persistent link: https://www.econbiz.de/10015135972
Saved in:
3
The roles of perceived quality, trust, and satisfaction in predicting
brand
loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
4
The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana
;
Daniloska, Nataša
; …
- In:
Economic development : journal of the Institute of …
15
(
2013
)
1/2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
Saved in:
5
Brand
-size complementarity in the choice of retail stores
Kang, Hyoung Goo
;
Joo, Hailey Hayeon
;
Cho, Janghee
- In:
Applied economics letters
21
(
2014
)
4/6
,
pp. 413-416
Persistent link: https://www.econbiz.de/10010413703
Saved in:
6
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
7
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
8
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
9
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
Anatomy of British business school brands : attributes affecting choice among Pakistani postgraduate students : obilježja koja utječu na odabir studenata poslijediplomskog studija u Pakistanu
Ahmad, Usman
;
Kashif, Muhammad
;
Eaton, Jessica
;
Qadeer, …
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 109-122
Persistent link: https://www.econbiz.de/10010487080
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